Online-Marketing-Glossar ABCDEFGHIJKLMNOPQRSTUVWXYZ# A A/B-TestAbove the FoldAccountAd RankAd View TimeAd VisibilityAdaptive WebdesignAdblockerAdministratorAdserverAdvertainmentAdvertorialAE-ProvisionAffiliate-BlogAffiliate-MarketingAIDA-ModellAlgorithmusAnchor Text (Ankertext)AndroidAnruferweiterungAnzeigenberichtAnzeigenerweiterungAnzeigenpositionAPIApp Install ConversionApp Store Optimization / ASOApp-basiertes TargetingArtificial IntelligenceAsynchroner Remote Usability-TestAttributionAugmented RealityAuto-TaggingAvatarAwarenessB Back-EndBacklinkBad NeighbourhoodBanner BlindnessBeaconBehavioral TargetingBeitragsinteraktionenBelow the FoldBenchmarksBezahlte ReichweiteBig DataBitlyBlack-Hat SEOBlockchainBlogBlogosphäreBlogrollBounce RateBrandBrand AwarenessBrand ManagementBreadcrumb NavigationBreakpointBroad MatchBroad Match ModifierBroken LinkBrowserBrowser-basiertes TargetingBumper AdBurst KampagneBusiness-to-Business (B2B)Business-to-Consumer (B2C)C CacheCall AdsCall-to-Action (CTA)Campaign ManagerCanonical TagCard-SortingCarouselChatbotClick PathClick-Through-Rate (CTR)ClickbaitCloakingCommunity ManagementContentContent HubContent MarketingContent MigrationContent PerformanceContent PlanningContent ProviderContent-Management-System (CMS)Content-SeedingContextual TargetingControllingConversionConversion RateConversion-OptimierungConversion-ZieleCookie-HinweisCookiesCopyCore AudiencesCorporate BlogCost-Per-Acquisition (CPA)Cost-per-Action (CPA)Cost-per-Click (CPC)Cost-Per-Impression (CPI)Cost-per-Lead (CPL)Cost-per-Mille (CPM)Cost-Per-Order (CPO)Cost-Per-View (CPV)CouponingCrawl BudgetCrawlerCreativeCRM-SystemeCross LinkingCross-Channel-MarketingCross-device ConversionCSSCustom AudiencesCustomer Acquisition Cost (CAC)Customer EngagementCustomer JourneyCustomer Lifetime ValueCustomer MatchCustomer-Relationship-Management (CRM)D Daily Active Users (DAU)DashboardDashboardData-driven ContentDeep CrawlDeep LinkDialogmarketingDigital NativeDirektmarketingDisplay-MarketingDofollow LinkDomainDomain AuthorityDoorway PageDouble-Opt-inDSGVODuplicate ContentDynamic AdsDynamic Keyword InsertionDynamic RemarketingDynamic Search AdE E-BusinessE-CommerceE-Mail-MarketingE-ProcurementEarned MediaEarned ViewEchtzeitsucheeCPCeCPMEdgeRankEmbedded ContentEmoji MarketingEngagement KPIsEnhanced CPCEnhanced EcommerceEntityEvergeen ContentExact MatchEye-TrackingF FacebookFacebook AdvertisingFacebook-PixelFacebook-SeiteFaceliftingFAQFixed LayoutFokusgruppenFoldFooterForumFreemiumFrequency CappingFront-EndFunnelG GebotsstrategieGeo-TargetingGeräte-TargetingGhostwritingGmail AdGoogle AdsGoogle AdSenseGoogle AnalyticsGoogle DanceGoogle Display Network (GDN)Google Merchant Center (GMC)Google PenaltyGoogle Search NetworkGoogle ShoppingGrey-Hat-SEOGrowth HackingGuerilla-MarketingH HashingHashtagHeatmapHidden-LinkHockey Stick EffektHTMLI Image AdImpressionInbound MarketingInfluencerInfluencer MarketingInsight TagInstagramInstant ExperiencesInstant MessagingInterfaceiOSIP-AdresseIPTV-TargetingJ JavaJavaScriptK Key Performance Indicator (KPI)KeywordKeyword PlannerKeyword StuffingKeyword StuffingKeyword TargetingKeyword-DensityKeyword-Potenzial-AnalyseKnowledge-GraphenL Landing PageLanguage TargetingLayer AdLeadLeadgenerierungLikeLinkLinkbuildingLinkedInLinkjuiceLinkpopularitätLinktauschLocal SEOLocation TargetingLong TailLookalike AudiencesM MarketingzielMatch TypeMerchantMeta DescriptionMeta TitleMetasuchmaschineMicro InfluencerMicroblogMicrositeMobile AdvertisingMobile CommerceMobile MarketingMobile Speed ScoreMock UpMonitoringMultichannel-MarketingN Native AdvertisingNatural ListingNegative Broad MatchNegative Exact MatchNegative MatchNegative Phrase MatchNegative-KeywordsNettoreichweiteNeuromarketingNewsletterNofollow LinkO Off-Page-OptimierungOn-Page-OptimierungOnboardingOnline Reputation ManagementOnline-MarketingOnline-Marketing-MaßnahmeOnline-PROpt-inOpt-outOrderOrganische ReichweiteOrphaned PagesOutbound MarketingOver Optimization PenaltyOwned MediaP Page ImpressionsPage SpeedPage VisitsPageRankPaid ContentPaid ListingPaid MediaPaid SearchPay-Per-Click (PPC)PaywallPerformance MarketingPersonasPhishingPhrase MatchPinterestPlug-inPodcastsPostingPreiserweiterungProvider-TargetingPublisherPublisherQ QR CodeQualitätsfaktorQueryR RankingRedesignReferral MarketingRegionales TargetingRelaunchRemarketing / RetargetingRemarketing-ListenResponsive AdResponsive WebdesignReturn On Investment (ROI)Return-On-Advertising-Spend (ROAS)Roadmaprobots.txtRSS FeedS ScrolltiefeSearch Engine Results PageSecond-Level-DomainSeedingSemantisches TargetingServer Side TrackingShitstormShowcase AdSiloingSitelink-ErweiterungSitemapSnapchatSocial BookmarksSocial BotSocial MediaSocial NetworksSocial SignalsSocial-Media-MarketingSocial-Media-MonitoringSocial-Media-PostSpamStandorterweiterungStorytellingStreuverlusteSuchmaschinenindexSuchmaschinenmarketing (SEM)Suchmaschinenoptimierung (SEO)Suchmaschinenwerbung (SEA)SuchvolumenSVGT TagesbudgetTaggingTargetingTestimonialThird-Level-DomainTikTokTop-Level-DomainTouchpointTrackingTrafficTrigger E-MailTrueViewTwitterU Uhrzeit-TargetingUnique ContentUnique UsersUniversal App Campaign (UAC)URLURLUsabilityUSPUTM-TagsV Video AdvertisingVideomarketingView-Through Conversion (VTC)ViewabilityViewportViral-MarketingVirtual RealityVisitVisualW Web 2.0Web-AnalyseWebdesignWebsiteWerbebannerWerbemittelWhatsAppWhite-Hat SEOWhitepaperWikiWooCommerceWord-of-Mouth-MarketingWorkflowX XINGY Yield OptimizationYouTubeYouTube AdsZ Zielgruppe# 404-Seite