Online-Marketing-Glossar ABCDEFGHIJKLMNOPQRSTUVWXYZ# A A/B-TestAccountAd RankAd View TimeAd VisibilityAdaptive WebdesignAdblockerAdministratorAdserverAdvertainmentAdvertorialAE-ProvisionAffiliate-BlogAffiliate-MarketingAIDA-ModellAnchor Text (Ankertext)AnruferweiterungAnzeigenberichtAnzeigenerweiterungAnzeigenpositionApp Install ConversionApp-basiertes TargetingAsynchroner Remote Usability-TestAttributionAuto-TaggingAvatarAwarenessB Back-EndBacklinkBehavioral TargetingBeitragsinteraktionenBenchmarksBezahlte ReichweiteBig DataBitlyBlack-Hat SEOBlogBlogrollBounce RateBreadcrumb NavigationBreakpointBroad MatchBroad Match ModifierBrowser-basiertes TargetingBumper AdBusiness-to-Business (B2B)Business-to-Consumer (B2C)C Call AdsCall-to-Action (CTA)Campaign ManagerCard-SortingCarouselClick-Through-Rate (CTR)Content MarketingContent MigrationContent PerformanceContent PlanningContent ProviderContent-Management-System (CMS)Content-SeedingContextual TargetingConversionConversion RateConversion-OptimierungConversion-ZieleCookie-HinweisCookiesCopyCore AudiencesCorporate BlogCost-Per-Acquisition (CPA)Cost-per-Action (CPA)Cost-per-Click (CPC)Cost-Per-Impression (CPI)Cost-per-Lead (CPL)Cost-per-Mille (CPM)Cost-Per-Order (CPO)Cost-Per-View (CPV)CouponingCrawlerCreativeCRM-SystemeCross-Channel-MarketingCross-device ConversionCustom AudiencesCustomer Acquisition Cost (CAC)Customer JourneyCustomer Lifetime ValueCustomer MatchCustomer-Relationship-Management (CRM)D Daily Active Users (DAU)DashboardData-driven ContentDeep LinkDigital NativeDisplay-MarketingDomain AuthorityDouble-Opt-inDSGVODuplicate ContentDynamic AdsDynamic Keyword InsertionDynamic RemarketingDynamic Search AdE E-BusinessE-CommerceE-Mail-MarketingE-ProcurementEarned ViewEdgeRankEmbedded ContentEmoji MarketingEnhanced CPCExact MatchEye-TrackingF FacebookFacebook-PixelFacebook-SeiteFixed LayoutFokusgruppenFoldFooterForumFrequency CappingFront-EndG GebotsstrategieGeo-TargetingGeräte-TargetingGhostwritingGmail AdGoogle AdSenseGoogle AnalyticsGoogle Display Network (GDN)Google Merchant Center (GMC)Google Search NetworkGoogle ShoppingGrowth HackingGuerilla-MarketingI Image AdImpressionInbound MarketingInfluencer MarketingInsight TagInstagramInstant ExperiencesInstant MessagingIP-AdresseIPTV-TargetingK Key Performance Indicator (KPI)KeywordKeyword PlannerKeyword TargetingKeyword-DensityL Landing PageLanguage TargetingLeadLeadgenerierungLikeLinkbuildingLinkedInLinkpopularitätLocal SEOLocation TargetingLong TailLookalike AudiencesM Match TypeMerchantMetasuchmaschineMicroblogMicrositeMobile AdvertisingMobile CommerceMobile MarketingMobile Speed ScoreMultichannel-MarketingN Natural ListingNegative Broad MatchNegative Exact MatchNegative MatchNegative Phrase MatchNettoreichweiteO Off-Page-OptimierungOn-Page-OptimierungOnline Reputation ManagementOnline-MarketingOnline-Marketing-MaßnahmeOnline-PROpt-inOpt-outOrderOrganische ReichweiteOrphaned PagesOutbound MarketingP PageRankPaid ListingPay-Per-Click (PPC)Performance MarketingPersonasPhishingPhrase MatchPinterestPodcastsPreiserweiterungProvider-TargetingQ QualitätsfaktorR RedesignRegionales TargetingRelaunchRemarketing / RetargetingRemarketing-ListenResponsive AdResponsive WebdesignReturn-On-Advertising-Spend (ROAS)S Search Engine Results PageSemantisches TargetingShowcase AdSitelink-ErweiterungSnapchatSocial BookmarksSocial MediaSocial NetworksSocial SignalsSocial-Media-MarketingSocial-Media-MonitoringSocial-Media-PostStandorterweiterungStorytellingStreuverlusteSuchmaschinenindexSuchmaschinenmarketing (SEM)Suchmaschinenoptimierung (SEO)Suchmaschinenwerbung (SEA)T TaggingTargetingTikTokTouchpointTrackingTrafficTrueViewTwitterU Uhrzeit-TargetingUnique UsersUniversal App Campaign (UAC)URLUsabilityUTM-TagsV Video AdvertisingVideomarketingView-Through Conversion (VTC)ViewportViral-MarketingVisitVisualW Web-AnalyseWebdesignWerbebannerWerbemittelWhatsAppWhite-Hat SEOWhitepaperWikiWord-of-Mouth-MarketingWorkflowX XINGY YouTubeYouTube AdsZ Zielgruppe