Online-Marketing-Glossar

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A

A/B-Test

Above the Fold

Account

Ad Rank

Ad View Time

Ad Visibility

Adaptive Webdesign

Adblocker

Administrator

Adserver

Advertainment

Advertorial

AE-Provision

Affiliate-Blog

Affiliate-Marketing

AIDA-Modell

Anchor Text (Ankertext)

Anruferweiterung

Anzeigenbericht

Anzeigenerweiterung

Anzeigenposition

API

App Install Conversion

App Store Optimization / ASO

App-basiertes Targeting

Asynchroner Remote Usability-Test

Attribution

Augmented Reality

Auto-Tagging

Avatar

Awareness

B

Back-End

Backlink

Bad Neighbourhood

Behavioral Targeting

Beitragsinteraktionen

Below the Fold

Benchmarks

Bezahlte Reichweite

Big Data

Bitly

Black-Hat SEO

Blockchain

Blog

Blogroll

Bounce Rate

Brand

Brand Awareness

Brand Management

Breadcrumb Navigation

Breakpoint

Broad Match

Broad Match Modifier

Browser-basiertes Targeting

Bumper Ad

Business-to-Business (B2B)

Business-to-Consumer (B2C)

C

Call Ads

Call-to-Action (CTA)

Campaign Manager

Card-Sorting

Carousel

Click-Through-Rate (CTR)

Content Hub

Content Marketing

Content Migration

Content Performance

Content Planning

Content Provider

Content-Management-System (CMS)

Content-Seeding

Contextual Targeting

Controlling

Conversion

Conversion Rate

Conversion-Optimierung

Conversion-Ziele

Cookie-Hinweis

Cookies

Copy

Core Audiences

Corporate Blog

Cost-Per-Acquisition (CPA)

Cost-per-Action (CPA)

Cost-per-Click (CPC)

Cost-Per-Impression (CPI)

Cost-per-Lead (CPL)

Cost-per-Mille (CPM)

Cost-Per-Order (CPO)

Cost-Per-View (CPV)

Couponing

Crawler

Creative

CRM-Systeme

Cross-Channel-Marketing

Cross-device Conversion

Custom Audiences

Customer Acquisition Cost (CAC)

Customer Engagement

Customer Journey

Customer Lifetime Value

Customer Match

Customer-Relationship-Management (CRM)

D

Daily Active Users (DAU)

Dashboard

Data-driven Content

Deep Link

Digital Native

Direktmarketing

Display-Marketing

Domain Authority

Double-Opt-in

DSGVO

Duplicate Content

Dynamic Ads

Dynamic Keyword Insertion

Dynamic Remarketing

Dynamic Search Ad

E

E-Business

E-Commerce

E-Mail-Marketing

E-Procurement

Earned Media

Earned View

EdgeRank

Embedded Content

Emoji Marketing

Enhanced CPC

Enhanced Ecommerce

Entity

Exact Match

Eye-Tracking

F

Facebook

Facebook-Pixel

Facebook-Seite

Fixed Layout

Fokusgruppen

Fold

Footer

Forum

Freemium

Frequency Capping

Front-End

G

Gebotsstrategie

Geo-Targeting

Geräte-Targeting

Ghostwriting

Gmail Ad

Google AdSense

Google Analytics

Google Display Network (GDN)

Google Merchant Center (GMC)

Google Search Network

Google Shopping

Growth Hacking

Guerilla-Marketing

H

Hashing

Hashtag

Heatmap

Hockey Stick Effekt

I

Image Ad

Impression

Inbound Marketing

Influencer Marketing

Insight Tag

Instagram

Instant Experiences

Instant Messaging

Interface

IP-Adresse

IPTV-Targeting

K

Key Performance Indicator (KPI)

Keyword

Keyword Planner

Keyword Targeting

Keyword-Density

Keyword-Potenzial-Analyse

L

Landing Page

Language Targeting

Layer Ad

Lead

Leadgenerierung

Like

Linkbuilding

LinkedIn

Linkpopularität

Local SEO

Location Targeting

Long Tail

Lookalike Audiences

M

Marketingziel

Match Type

Merchant

Meta Description

Meta Title

Metasuchmaschine

Micro Influencer

Microblog

Microsite

Mobile Advertising

Mobile Commerce

Mobile Marketing

Mobile Speed Score

Mock Up

Monitoring

Multichannel-Marketing

N

Native Advertising

Natural Listing

Negative Broad Match

Negative Exact Match

Negative Match

Negative Phrase Match

Nettoreichweite

Newsletter

O

Off-Page-Optimierung

On-Page-Optimierung

Online Reputation Management

Online-Marketing

Online-Marketing-Maßnahme

Online-PR

Opt-in

Opt-out

Order

Organische Reichweite

Orphaned Pages

Outbound Marketing

Owned Media

P

Page Impressions

Page Speed

PageRank

Paid Listing

Paid Media

Pay-Per-Click (PPC)

Performance Marketing

Personas

Phishing

Phrase Match

Pinterest

Plug-in

Podcasts

Preiserweiterung

Provider-Targeting

Publisher

Q

QR Code

Qualitätsfaktor

R

Redesign

Regionales Targeting

Relaunch

Remarketing / Retargeting

Remarketing-Listen

Responsive Ad

Responsive Webdesign

Return On Investment (ROI)

Return-On-Advertising-Spend (ROAS)

robots.txt

RSS Feed

S

Search Engine Results Page

Semantisches Targeting

Server Side Tracking

Showcase Ad

Sitelink-Erweiterung

Snapchat

Social Bookmarks

Social Media

Social Networks

Social Signals

Social-Media-Marketing

Social-Media-Monitoring

Social-Media-Post

Standorterweiterung

Storytelling

Streuverluste

Suchmaschinenindex

Suchmaschinenmarketing (SEM)

Suchmaschinenoptimierung (SEO)

Suchmaschinenwerbung (SEA)

T

Tagging

Targeting

TikTok

Touchpoint

Tracking

Traffic

Trigger E-Mail

TrueView

Twitter

U

Uhrzeit-Targeting

Unique Content

Unique Users

Universal App Campaign (UAC)

URL

Usability

USP

UTM-Tags

V

Video Advertising

Videomarketing

View-Through Conversion (VTC)

Viewport

Viral-Marketing

Virtual Reality

Visit

Visual

W

Web-Analyse

Webdesign

Website

Werbebanner

Werbemittel

WhatsApp

White-Hat SEO

Whitepaper

Wiki

WooCommerce

Word-of-Mouth-Marketing

Workflow

X

XING

Y

YouTube

YouTube Ads

Z

Zielgruppe