Online-Marketing-Glossar

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A

Adaptive Webdesign

Affiliate-Marketing

Anchor Text (Ankertext)

Anruferweiterung

Anzeigenbericht

Anzeigenerweiterung

Anzeigenposition

App Install Conversion

App Store Optimization / ASO

App-basiertes Targeting

Artificial Intelligence

Asynchroner Remote Usability-Test

Augmented Reality

B

Bad Neighbourhood

Banner Blindness

Behavioral Targeting

Beitragsinteraktionen

Bezahlte Reichweite

Brand Awareness

Brand Management

Breadcrumb Navigation

Broad Match Modifier

Browser-basiertes Targeting

Business-to-Business (B2B)

Business-to-Consumer (B2C)

C

Call-to-Action (CTA)

Campaign Manager

Click-Through-Rate (CTR)

Community Management

Content Marketing

Content Migration

Content Performance

Content Planning

Content Provider

Content-Management-System (CMS)

Content-Seeding

Contextual Targeting

Conversion Rate

Conversion-Optimierung

Conversion-Ziele

Cost-Per-Acquisition (CPA)

Cost-per-Action (CPA)

Cost-per-Click (CPC)

Cost-Per-Impression (CPI)

Cost-per-Lead (CPL)

Cost-per-Mille (CPM)

Cost-Per-Order (CPO)

Cost-Per-View (CPV)

Cross-Channel-Marketing

Cross-device Conversion

Custom Audiences

Customer Acquisition Cost (CAC)

Customer Engagement

Customer Journey

Customer Lifetime Value

Customer-Relationship-Management (CRM)

D

Daily Active Users (DAU)

Data-driven Content

Dialogmarketing

Direktmarketing

Display-Marketing

Domain Authority

Duplicate Content

Dynamic Keyword Insertion

Dynamic Remarketing

Dynamic Search Ad

E

E-Mail-Marketing

Embedded Content

Emoji Marketing

Engagement KPIs

Enhanced Ecommerce

Evergeen Content

F

Facebook Advertising

Frequency Capping

G

Gebotsstrategie

Geräte-Targeting

Google Analytics

Google Display Network (GDN)

Google Merchant Center (GMC)

Google Search Network

Google Shopping

Guerilla-Marketing

H

Hockey Stick Effekt

I

Inbound Marketing

Influencer Marketing

Instant Experiences

Instant Messaging

J

K

Key Performance Indicator (KPI)

Keyword Planner

Keyword Stuffing

Keyword Stuffing

Keyword Targeting

Keyword-Density

Keyword-Potenzial-Analyse

Knowledge-Graphen

L

Language Targeting

Leadgenerierung

Linkpopularität

Location Targeting

Lookalike Audiences

M

Meta Description

Metasuchmaschine

Micro Influencer

Mobile Advertising

Mobile Commerce

Mobile Marketing

Mobile Speed Score

Multichannel-Marketing

N

Native Advertising

Natural Listing

Negative Broad Match

Negative Exact Match

Negative Phrase Match

Negative-Keywords

Nettoreichweite

O

Off-Page-Optimierung

On-Page-Optimierung

Online Reputation Management

Online-Marketing

Online-Marketing-Maßnahme

Organische Reichweite

Outbound Marketing

Over Optimization Penalty

P

Page Impressions

Pay-Per-Click (PPC)

Performance Marketing

Preiserweiterung

Provider-Targeting

Q

Qualitätsfaktor

R

Referral Marketing

Regionales Targeting

Remarketing / Retargeting

Remarketing-Listen

Responsive Webdesign

Return On Investment (ROI)

Return-On-Advertising-Spend (ROAS)

S

Search Engine Results Page

Second-Level-Domain

Semantisches Targeting

Server Side Tracking

Sitelink-Erweiterung

Social Bookmarks

Social Networks

Social-Media-Marketing

Social-Media-Monitoring

Social-Media-Post

Standorterweiterung

Suchmaschinenindex

Suchmaschinenmarketing (SEM)

Suchmaschinenoptimierung (SEO)

Suchmaschinenwerbung (SEA)

T

Third-Level-Domain

Top-Level-Domain

U

Uhrzeit-Targeting

Universal App Campaign (UAC)

V

Video Advertising

View-Through Conversion (VTC)

Viral-Marketing

Virtual Reality

W

Word-of-Mouth-Marketing

X

Y

Yield Optimization

Z

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